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Want to creatively advertise your brand in the digital world? Content marketing is your way through! There are several types of content when it comes to digital marketing. Choosing among them isn’t that easy, as each work for a specific purpose and deliver a certain type of message. To effectively promote your company, you should opt for the type of content that is compatible with your purposes. Let’s get to know those types and slay the digital platforms!
Promote your Brand with Various Types of Content:
Websites’ Content Marketing
Establishing a website is your way to stand on common ground with the consumer! Other than showcasing your services to the world, your website gives credibility and integrity to your brand. With a bit of spice, your website can rank on the first page of Google! Website content could give you the push you need on the digital platforms for a better performance and publicity.
Impressively promote your brand with blog posts! Blogs can attract potential customers as they explain your products and services in an interesting way. They are an easy and quick way to deliver information and boost your reach. Consistently blogging can even increase your traffic and leads, affecting your overall performance. Statistically, writing blogs has been proved to increase indexed pages, leading to a better reading on search engines. They could drive your organic reach up with the lowest cost. Blogs are flexible! They are a way to discuss your brand’s insights, story, or services, establishing a connection with your audience.
To use blogs as a way to improve your content marketing, start by planning a strategy for the content you’ll be posting. Identify your consumers’ needs and give them answers in your blogs. Let your blog introduce your service or product as the go-to solution for the consumer. The overall result of your blog post should be one that educates and entertains the reader. You don’t want your reader leaving the blog halfway, so feel free to be creative and interesting! For a better ranking, conduct keyword research on relevant topics to your industry and include them in your blogs. All in all, optimizing your content according to SEO is an economical way to promote your company. Go ahead and start incorporating blogs in your content plan!
Do you want to build virtual trust with your potential clients? Provide an in-depth view of your work and include case studies on your website. While case studies impose difficulty in the making, they are a significant cliffhanger with possible customers. They give you the opportunity to proudly highlight your business with other clients and attract new ones. Appeal to the consumers and give them a hint of your already established work! Customers about to make a purchase need to understand the added value of your service and case studies will help in that process.
Wondering how to create an influential case study? Start by summarizing the service you’ve offered. After that, state the faced problems and how you’ve solved them. Spot the light on the results of your cooperation with the client. Walking with your customer step-by-step in your case study will establish a state of virtual trust, profiting your company. The more detailed and interesting your case study is, the more leads and clients you’ll get.
Website Pages Content
You’ve probably heard the saying that goes “first impression lasts forever” before, and the layout of a website is your first encounter with clients. Shouldn’t you give them the best impression then?! It’s essential to not keep any significant information to yourself. Also, keep in mind that each and every page of your website could be optimized. All you need is to think before you implement! Ask yourself about the user’s needs and wants, from there move to asking about yourself, your aims, and goals! Let your work speak for itself by displaying it on your impressive website!
Home Page Content
The front door to your company! The homepage of your website is probably your best asset for driving traffic and generating leads. Optimizing your home page content to meet your company goals and search engine related keywords is your chance to land on the first page. What do you want your customer to see first when landing on your page? Designing your home page content is a flexible process; it depends on your company’s goals and objectives. With some key components, you can establish a neat and stylish homepage.
- Headline: Simplicity is the key when writing a headline! Your headline should be concise and clear. In a matter of seconds, your visitor’s eyes fall on your headline, so it must give a hint of your service.
- Sub-headline: A brief explanation of who you are! Try to aim at your target audience’s needs and highlight them in your sub-headline. Use easy and understandable words and avoid jargon and far-fetched synonyms. That way, you grab your visitor’s attention to surf your website and discover more.
- Call-to-Action (CTA): Include primary call-to-action before directing people to the next phase on your website. It’s a way to imprint your information in the customer’s mind, compelling them to get back to that part later on.
- Images: People mostly like eye-catchy visuals, get inside their head! An interesting, high-quality image decorating your homepage may stand out to a customer, driving them to purchase your service.
- Navigation menu: A customer interested in your company would probably bounce from one tab to the other! Make your navigation menu visible and reachable to not lose your visitors’ interest while searching for the tab.
- Overview of services: What do you offer? Of course, your company’s main aim is to drive customers to acquire your service. Highlight it then on your homepage and explain your services in a fun way!
- Benefits: “Why should I choose your service,” your consumer wonders! Stand one step ahead of your audience and include your service benefits on your homepage.
“About Us” Page Content
It’s your story waiting to be told! Capture your visitor’s interest and showcase your best features on your “About Us” page. Don’t treat the page as an information sheet, listing who you are in a boring and dull way. Instead, decorate the page with infographics, showing success stories of your work. Include visual-aids to best reinforce your story, giving it style and flair! Your team is your company; why don’t you introduce them to the world?! Communicate your company’s human-side and establish a connection with your visitors through your people. The variations to having an ‘about us” interesting layout are unlimited. Show who you are at your finest and design that page with care and interest!
“Contact Us” Page Content
Abstain from being basic! Simply, your contact us page gives your company’s contact information to your visitors. Don’t make it as simple as that though! There are several ways to make your “contact us” page stand out. Whether it be a striking image at the top or a brief message included, all work for your benefit. You can even include a button to lead your visitors to a different part of your website, like a blog or a video. Be creative and artistic when it comes to your website!
Engaging and captivating, videos are your winning approach! With a precise content strategy, align the video content with your objectives. Videos will accomplish the connection you need with your audience. They are also the easiest way to share complex information, aiding them with vibrant illustrations.
Videos are the Future of Content Marketing
Video content marketing is elevating to the top of the charts! Recent research has found that 1/3 of all online activity is spent on videos alone. Consumers find videos entertaining and informative, so they opt for watching them over reading content. Expect a higher conversion rate and positive ROI after including videos in your marketing content. Let’s build a deeper connection with the audience!
Video Content for Small Business
Striving to hold a firm place in the digital world? As a small business, reaching a wide base of audience is a challenging task. Yet, using video content marketing strategies is a shortcut to skyrocket your reach. More and more viewers nowadays prefer to know about your products through videos. The process doesn’t have to be expensive or time-consuming, all you need is the right tools and strategy. For a better branding, reflect your company’s personality and charisma in your video.
If you have a backstory that drove you to start your business, including it in an engaging video is a win for you. Showcasing your passion for the world will draw a connection between you and the audience. It also sheds some light on the uniqueness of your project among the rest, leaving a positive effect on your performance. Such video could be simply made by featuring you as the main lead of the video, telling your outstanding story! With the addition of some effects to it, the video may go viral, who knows?!
Video Content for Social Media Marketing
People are consuming content on a daily basis! When it comes to videos, some reports state that they’re the best performing type of media on social platforms. Concise yet comprehensive, social media video contents are! The ideal video is one that provides information to the audience and keeps them entertained at the same time. A platform like Instagram has become the guru in videos lately! Introducing various upgrades, Instagram is a fun and quick application to post video content. IGTVs, reels, and stories are all different forms of videos that can boost your engagements and visibility.
With a wide variety of options, you can create a video that serves your objectives right. Choose the video type that suits your budget and capabilities at best!
- Live Videos
- New products or services teaser
- Event updates
- Case Studies in video forms
- Interviewing your employees
- Behind the scenes of a campaign or a shoot
- Animated Content
Video Content for Businesses’ YouTube Channels
Haven’t you ever logged into YouTube at 5 and came out at 7?! Well, YouTube is known for being a black hole that sucks your time and battery while watching videos. In fact, YouTube follows Google when it comes to searches and inquiries. People treat it the same as Google, asking questions, and looking for products. Set your YouTube brand account and let’s create some fun content! YouTube content is all about capturing the viewer’s curiosity to open the video.
The first step is to create an ace headline that compels the audience to view the content. Now, you’re one step closer to your audience! Make your video SEO-friendly, adding a searched keyword in the title and description for an elevated ranking on search engines. Including the keyword in the script of the video heightens the probabilities of being found first on search engines. Customizing your thumbnail makes your channel appear coherent and neat, which positively affects the viewers. Follow a well-planned content strategy and hope for the best!
Fun, colorful, and informative, who wouldn’t want to read them? Infographics are a collection of images, charts, or small written texts, giving tips or hints about a certain topic. Though making them isn’t really that easy, they’re worth the effort and time. They are an effective and eye-catchy form of visual content that could improve your reach and widen your base. Let’s get to know how to make a rocking infographic!
- Identify your audience: The usual first step to any marketing-related task is to know your target audience. As you’ll deliver info through your infographic, you’ll need to set the tone and type of information shared. Is it for regular people or experts? Should be written in an easy day-to-day language or using more jargon? Finding answers to such question will help you design a powerful infographic.
- Collect and organize your data: According to your target audience, choose the data you’ll present in your infographic. Your data entries should match your design, both building the proper context of your content.
- Infographic template: The chosen template depends on the type of data you’re presenting. With various options and layouts on the internet, you have dozens of shapes to choose from. Whether it be a flow-chart, timeline, or graph-based infographic, it should complement the type of info you’re giving.
This kind of visual medium is highly appreciated when used appropriately. So, don’t miss the chance and include infographic content in your marketing strategy.
Social Media Content Marketing
Who doesn’t spend a substantial amount of time surfing social media platforms?! Nowadays, social media plays a vital role in the promotion process of any brand. A wise marketer is one who harnesses the power of social media to his benefits! People tend to engage more with creative designs that are highlighted with a catchy caption. Social media is your go-to platform to give your brand the needed publicity and make it a memorable one. Build a well-developed social media marketing strategy and expect your brand charts to go green! The trick is to adapt your content to the targeted platform.
When it comes to Facebook and Instagram, people surf the applications as an escapism from busy everyday life. It’s more likely that they’ll stop to check a vibrant design and move their eyes on a small caption. When it comes to Twitter, mostly a tweet wouldn’t give you the leverage to extensively express a thought. The platform is your click to link your blogs and articles for a better conversion rate! Nothing on social media is definitive of course! You set a plan, measure the performance, and according to the rates you decide on changes or remain the same. Social media is also the best place for trends and comics. They both offer you a ticket to go viral and reach more audiences. People enjoy a good laugh so give them one!
Involve your customers more and share your user-generated content! Your customer reviews offer you a free and credible source to enhance trust with the rest of the audience. Consumers are more likely to purchase your product or service after reading a positive review on it. The user-generated content offers you an ongoing successful source of entries that promotes your brand.
The most searched keyword on Google is the “How-to” term! People ask how-to when it comes to the easiest daily choruses. If your service includes harder tasks, expect a train of question on it! How-to guides come in different forms, advantaging you with an opportunity to create content that stands out. They could be in the form of videos, infographics, or blogs. Choose a certain aspect of your field that people need to learn about. You can even relate to the most asked questions and create a how-to guide on them. Remember to make your guides clear and concise to be easily understood.
Jump into the Digital Content Marketing World!
Join the experts and rest back as we plan your content for you! Here in digital experts, our team knows every nook and corner of content marketing. We’ll help your company gain publicity and stand on firm grounds in the market.