Video content has become the cornerstone of social media marketing, offering brands a powerful way to engage audiences, drive conversions, and increase brand awareness. However, to maximize the impact of your video marketing efforts, ensuring the correct social media video sizes is crucial. Incorrect dimensions can lead to poor resolution, awkward cropping, and even a lack of engagement from viewers.
This guide provides a comprehensive breakdown of the ideal social media video dimensions for major platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Whether you’re creating a Facebook Reel or a promotional video for LinkedIn, following the right video size ratio ensures your content appears polished and professional.
Facebook Video Sizes and Dimensions
Facebook Feed Video
- Recommended resolution: 1080 x 1080 pixels (1:1 aspect ratio) or 1920 x 1080 pixels (16:9 aspect ratio)
- Maximum file size: 4GB
- Supported formats: MP4, MOV
- Maximum video length: 240 minutes
- Ideal aspect ratios: 16:9 (landscape) and 1:1 (square)
Facebook Reel Size
- Recommended resolution: 1080 x 1920 pixels (9:16 aspect ratio)
- Maximum file size: 4GB
- Supported formats: MP4, MOV
- Maximum video length: 90 seconds
- Tip: Keep key visuals and text within the center to avoid being cut off.
Facebook Stories
- Resolution: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Length: Up to 15 seconds per story
Facebook Video Ads
- Recommended resolution: 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait)
- Aspect ratios: 1:1, 4:5, 16:9, 9:16
- File size limit: 4GB
Instagram Video Sizes
Instagram Feed Videos
- Resolution: 1080 x 1080 pixels (1:1) or 1080 x 1350 pixels (4:5)
- Length: Up to 60 minutes
- File format: MP4, MOV
Instagram Reels
- Resolution: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Length: 90 seconds maximum
- Tip: Use vertical format for a seamless experience on mobile devices.
Instagram Stories
- Resolution: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Length: 15 seconds per story frame
Twitter (X) Video Sizes
- Recommended resolution: 1280 x 720 pixels (landscape) or 720 x 1280 pixels (portrait)
- Maximum file size: 512MB
- Length: 2 minutes and 20 seconds (organic videos), up to 10 minutes for ads
- Aspect ratios: 16:9 (landscape), 1:1 (square), and 9:16 (portrait)
LinkedIn Video Dimensions
- Resolution: 1080 x 1080 pixels (square) or 1920 x 1080 pixels (landscape)
- File size: 75KB to 200MB
- Length: 3 seconds to 30 minutes
- Aspect ratios: 1:1, 16:9, 4:5
TikTok Video Sizes
- Resolution: 1080 x 1920 pixels
- Aspect ratio: 9:16
- File size limit: 72MB (Android), 287MB (iOS)
- Length: Up to 10 minutes
Best Practices for Optimizing Social Media Videos
- Maintain High Resolution: Always upload videos in HD or 4K for the best quality.
- Use Proper Aspect Ratios: Each platform has unique dimensions—stick to them for a professional appearance.
- Keep Key Visuals Centered: Avoid cropping issues by placing text and essential elements within the safe zones.
- Optimize File Size: Compress videos without sacrificing quality to ensure smooth playback.
- Use Captions and Subtitles: Increase accessibility and engagement, especially for users watching without sound.
- Test Different Formats: Experiment with various video sizes to see what resonates best with your audience.
Get the Most Out of Your Video Marketing Strategy
Understanding social media video sizes is key to maximizing engagement, improving visibility, and ensuring a seamless user experience. Whether you’re creating content for Facebook, Instagram, Twitter, LinkedIn, or TikTok, adhering to the correct social media video dimensions will help your brand stand out.
By using the right Facebook video size ratio, optimizing for mobile-first platforms like TikTok, and ensuring high-resolution uploads, your video marketing strategy will be more effective and impactful. Need expert assistance in crafting compelling social media videos? Contact DigitalExperts today and let us elevate your brand’s video content!
