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About Sound & Light

Sound & Light Company is a leading international organization responsible for all the Sound & Light Shows at multiple archaeological sites. Besides, it has a number of fascinating Lighting Projects, highlighting ancient Egypt’s legacy in a unique way.

Our Strategy

Our strategy involved the creation of a powerful, responsive website, adding the Ticketing Hub to facilitate booking the tickets online. Our plan involved long-form content, search engine optimization, and long-tail keyword targeting. We were responsible for PPC campaigns and organic social media presence, in addition to GDNs (Google Display Network Ads).

Our Tactics

• Conducted keyword research to identify the industry and target audience
• Promoted leadership through publication of blog content
• Boosted the conversion rate and continuously testing the ads to increase CTR
• Used a unique approach using catchy visuals through  social media accounts

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