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National Egypt Group (NEG) Brand Transformation

National Egypt Group (NEG) Brand Transformation

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About NEG

National Egypt Group (NEG) is a leading tour operator, founded by Mr. Atef Bakr Aglan. With over 24 years of experience, NEG is committed to providing luxury travel packages for both inbound and outbound tourism. The company oversees several subsidiaries, including TourYalla, Labyak, and NBE, each serving a distinct purpose within the travel industry.

The Challenge

NEG needed to develop a fresh corporate identity that would make the company stand out in a competitive market. Additionally, they sought to enhance their online presence, including both organic and paid social media campaigns, to better showcase their services and attract a wider audience.

Our Approach

We focused on creating a unique and creative corporate identity for NEG, TourYalla, and NBE, ensuring they each had a distinct and memorable presence. We also managed their social media presence, developing innovative content and visuals to highlight their luxury travel offerings. Our strategy included both organic social media posts and paid campaigns to drive engagement and boost sales.

Our Solution

  • Applied best practices in social media advertising to maximize sales and brand reach.
  • Created compelling content with fresh visuals to engage and attract a broader audience.
  • Conducted brainstorming sessions to explore multiple ideas for the corporate identity, ensuring the final choice resonated with the company’s values and market positioning.
65 - Better Traffic
31 - Better Bounce Rate
15 - page Strength and authority
11 - Daily Visitor per page

Results

0.09% CTR
20% less CPA
272% ROI

Progress

SEO
85%
Web Development
92%
Marketing
96%
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