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Started your online business and still lost in the SEO world? – Don’t worry, we will take you through all the important aspects of SEO to understand it as much as possible. Yes, SEO is a vital digital marketing tool! But, achieving a successful SEO strategy can be difficult. Also, SEO rules are always changing, according to Google Algorithm and the latest technology available. So, if you need to rank high on search engines, leave it to the experts, and you’ll be amazed by the final results. Let’s find out more about SEO and how to make websites rank high in search engines.
The Power of SEO
- Website visibility and page ranking
Page ranking in search engines is the main target of every website to establish a strong online presence. SEO has a crucial role in website visibility, which consequently increases exposure and boosts more traffic. The higher you rank in search engines, the more viewers learn about your website. Did you know that 75% of people surf only the first five websites that appear on Google search? – Using the right keywords is the most effective way to rank high in search engines. Make your way to Google’s first page to guarantee your exposure, brand awareness, and high reach.
- Traffic and clicks
Of course, traffic and the number of clicks are your ultimate goal when you establish a solid online presence. And, improving your website’s SEO is a crucial step to do so. If your website is ranking poorly, then probably you’re doing something wrong. At first, search your relevant audience, understand their behavior, and what they may be interested in. Then, start to post high-quality content to stir their attention, taking into consideration their interests. Provide the list of words and phrases that they use on searching Google to rank high on search engines.
- Interesting content
Posting unique content that engages your audience is the power behind the success of your SEO strategy. Always share fresh content that provides useful information to increase your website’s usability. Your content literally reflects the feel and voice tone of your brand, as well as your personality. Make your content worthy of their time so you stick into your audience’s minds and keep coming back to your website.
- Positive user experience
Try to enhance the responsiveness of your website as much as possible to achieve a positive user experience. Also, share only high-quality, informative content to engage your audience.
- Faster loading time
The loading speed of your website highly affects your visibility and ranking on search engines. If your website doesn’t load within two seconds, your audience will get frustrated and immediately leave your website, increasing the bounce rate. A website with a slow loading speed will harm your visibility and reach, leading to a negative user experience.
- Website organization
The structure of your website affects your SEO and ranking as well. People don’t like a poorly-organized website, leaving it immediately. Make sure your website is neat and organized, with clear titles and perfect structure. No one will stick around a messy website! The easy navigation and organized website help the search engines to crawl your website faster and more easily.
Web Optimization
Website Optimization is the process of utilizing valuable tools and advanced strategies to enhance your website’s performance. The main goal behind web optimization is to rank high on the different search engines, and consequently, drive traffic and increase conversions. And, it is not only about rankings but also a quick way to be discovered by your prospects. While SEO is an effective step in Web Optimization, there are other important aspects as well. Make sure your website is optimized in all the following:
At Digital Experts, we make sure to optimize the different aspects affecting search engine results, making sure to check the Analytics. Using powerful tools, we enhance all the major optimization areas to drive the best possible results. Our team makes sure to check the following:
- Page Loading Speed at Page Speed Insights
- Mobile Usability with Mobile-friendly Test
- SEO Backlinks via SEMRush
- Technical On-Page SEO via SEMRush
- SEO content via SEMRush
To improve the performance of your website, there are essential strategies to implement that guarantee the maximum ROI. While it can be a bit overwhelming, our team knows how to effectively conduct each one of them.
- Optimizing mobile experience
- Enhancing loading speed
- SEO
- Optimizing website content to drive more conversions
- A/B Test
- Optimizing the overall user experience
So, how to optimize a website for Google search?
Yes, it is a critical question, but you’re lucky we’re here to help! Let’s take you through the important steps to rank high on search engines.
- Keyword Research
Keyword Research is the foundation of any SEO tactic or strategy and can take your website to a whole new level if done right. You need to understand your audience and find out about the keywords, terms, and phrases they use on searching your industry. The next step is to optimize your content to fit this strategy, making sure to use fresh, creative ideas. The last step is to track your performance and measure your results. It is a crucial step to know if you’re on the right track and what can be changed in the future.
- Improve Page Speed
Another important SEO factor, the Dwell time measures the average time the users spend on your website. If your website takes a long time to load, it’s more likely that your audience leaves the pages and head to one of your competitors. If your audience continuously leaves your site, Google will assume that your content is not relevant, and thus, reducing your rank.
- Backlinks
Backlinks are powerful that they can boost your traffic more than any other aspect. So, what are Backlinks exactly? – Backlinks are links that are provided from another domain and thus, signaling to Google that your content is authoritative. Yes, that is it! At first, create powerful content that is worth linking. Then, contact relevant websites that are willing to share your content. And, voila, you’ve got yourself a strong backlink from a website with high authority!
- On-page SEO
Improve your content, use relevant keywords, optimize your website’s structure and you’ll see better results over time. How your content is written highly affects your results and rankings. Also, make sure to optimize the site structure, navigation, headlines, external links, and more. All these aspects will have a different impact on your SEO. And, don’t forget to use Google Search Console to track any issues or indexation errors.
Conduct On-page Optimization and Off-page Optimization
Off-page optimization
“Off-page SEO” is every action that you take outside your website and directly affects your ranking within search engine results. Aside from earning the website’s popularity, it will gain more trust and authenticity. Backlinks are definitely the foundation of off-page optimization. Google search engines actually decide whether your content is powerful or not, depending on your backlinks. So, what are the signals that contribute to the success of your backlink?
Off-page Optimization Factors
- The popularity of the linking site
- The website is relevant to your business or industry
- The link is fresh
- The linking website is trustworthy
- The number of other links on the linking page
- The linking domain and page is authoritative
- The diversity of link types
- Link anchor
- Links from homepage
While driving traffic from external links is the most common Off-page strategy, there are other steps that can be as effectively such as:
- Social media marketing
- Influencer marketing
- Guest blogging
- Linked and unlinked brand mentions
And, on the other hand, there is On-page optimization
On-page SEO is any action that optimizes the content on the different pages of your website, as well as the HTML source code. It is a direct way to drive more traffic and guarantee high rankings within search engines.
On-page Optimization Factors
- Keywords in the title tag
- Keyword in the meta description tag
- Keywords in the page copy
- Keyword in the H1 tag
- Length of your content
- Image optimization
- Content updates
- Internal links
- Outbound links
- Keyword in the URL
- Canonical tag
And, some factors can negatively affect your ranking, including the Duplicate content. You must use an original copy for each page on your website. Avoid having two URLs with the same content on any terms. However,
if it’s not avoidable, use a canonical tag so that Google recognizes these two pages as one.
Technical SEO vs On-page SEO
Now we’ve stated the differences between Technical SEO and On-page SEO, it is important to master both. At Digital Experts, we know how to index your website without any problem and how to make websites rank high in search engines. Our team makes sure your website meets the right technical requirements of search engines to achieve organic rankings. Technical SEO may be challenging, but we can improve the technical aspects of your website, make it easier to crawl, and understandable for search engines. If you want to achieve high visibility and brand awareness, don’t hesitate to contact us and we will make your online business thrive!
